About Us


  1. Our Legacy of Flavours: Drawing from the ancient culinary traditions of the Middle East and North Africa, we strive to keep their legacy alive, ensuring each blend carries the timeless authenticity of its origin.
  2. Chef-Crafted Excellence: Our spice blends aren't just mixed; they're curated. Crafted by seasoned chefs, each concoction is the culmination of expertise and passion, promising unparalleled taste and aroma.
  3. Sustainable Sourcing: We believe in connecting with the Earth's bounty responsibly. Our spices are ethically sourced, ensuring that farmers and ecosystems flourish along with our business.
  4. Gastronomic Adventure: Every meal should be a voyage. With our spices, we aim to whisk food enthusiasts on a palatable journey, making every bite a story worth savouring.
  5. Uncompromised Quality: Quality is the soul of our blends. We uphold rigorous standards, ensuring that every packet from Never Not Eating delivers nothing but the best.
  6. Cultural Unity Through Cuisine: Food is the universal language that unites us all. Through our blends, we hope to bridge cultures, making distant flavours familiar and celebrated on global plates. Embrace the adventure, savour the legacy, and always be "Never Not Eating".


Drawing from a rich academic foundation in food & hospitality marketing, branding, and an insightful specialization in flavour and sustainability, Joel Solish isn't just any spice enthusiast. For over two decades, Joel honed his culinary and business acumen, cultivating a passion for the intricate tapestry of Middle Eastern and North African gastronomy. Now, he brings to life this enchantment through "Never Not Eating". Merging time-honoured traditions with innovative flair, Joel aspires to not only introduce but also celebrate these resplendent flavours, ensuring every meal is an unforgettable experience. Dive in, for with Never Not Eating, you're not just sprinkling a spice blend; you're savouring a story.

Read more in this interview: https://gosolo.subkit.com/never-not-eating/


Our business is located in Toronto, Canada, and the best way to reach out is to email us here.

Please note that our location is for prearranged pick ups only, it is not a retail location with set hours.